For online businesses doing $50K–$100K+/month.

Get A Trained & Vetted Fractional CFO Dedicated To Your Online Business Who Shows You What You're Really Keeping, What's Safe To Spend, And Which Ads Actually Make You Money

Picked from our network of 65+ vetted fractional CFOs, trained in-house on the finances of e-commerce, online sales, coaching, agency, and content creator businesses.

Book My CFO Call →

See if you qualify. Takes 2 minutes.

✓60-Day Money-Back Guarantee: Get your profit breakdown, 12-week cash forecast, and first CFO meeting in 30 days, or get every dollar back.

Sound familiar?

You're Making Sales. But You Still Don't Know How Much You're Keeping.

  • Sales are up, but your bank account doesn't feel like it.
  • Your ad dashboard says ROAS is good. You still can't tell if the ads make money after product, shipping, and fees.
  • You don't know which products, services, or customers actually make you money.
  • Your numbers live in Shopify, Stripe, Amazon, your bank, and 3 spreadsheets, and none of them match.
  • You make big calls on gut feel because nobody gives you a straight answer.

This isn't a sales problem. It's a missing hire.

Your bookkeeper records the past. Your tax person files once a year. Nobody is paid to look ahead and tell you what to do next. That's the CFO's job. But a full-time CFO can cost $200K+ a year, and most don't understand online business.

What your CFO does for you

Here's Exactly What This Hire Executes

One CFO. Only your business. Every deliverable fixes a problem you're dealing with right now.

1

Shows You What Actually Makes You Money

Your CFO finds your true profit on every product, service, and customer, after ads, fees, shipping, discounts, and refunds.

You get: A monthly Profit Map that tells you what to sell more of, what to reprice, and what to cut.

2

Tells You What Cash Is Safe To Spend

A cash forecast that looks 12 weeks ahead. You see what's coming in, what's going out, and the exact week cash could get tight, before it happens.

You get: A weekly "Safe-To-Spend" number, including what you can safely pay yourself.

3

Judges Your Ads On Profit, Not ROAS

Your CFO ties every ad dollar on Meta, Google, and TikTok to real profit, not just revenue.

You get: Profit by channel, your break-even ROAS, and the most you can pay to get a customer (max CAC).

4

Puts All Your Numbers In One Place

Shopify, Stripe, Amazon, your bank, your ad accounts. Your CFO makes them match so you stop stitching spreadsheets together.

You get: One clean report you can trust, in plain English, on one page.

5

Runs The Numbers Before You Make Big Moves

Hiring? Raising prices? Launching a product? Taking a loan? Your CFO shows you the best, worst, and most likely result first.

You get: A clear "yes, no, or not yet" before you spend the money.

6

Meets With You Every Month

A 60-minute call each month to go over what happened, what's next, and what to fix. They tell you the truth, even when it's not what you want to hear.

You get: 3 clear decisions to act on, and a check-in on last month's plan.

Book My CFO Call →

Backed by our 60-day money-back guarantee

What do you actually get

Here's What You Get

No fluff. Just one hire and the work they deliver.

Your Dedicated CFO

  • Matched from our network of 65+ vetted CFOs
  • Trained in-house on online business models
  • Knows Shopify, Stripe, Amazon & ad platforms
  • Same CFO every month, not a rotating team
  • Message your CFO between meetings

Monthly Numbers & Reports

  • Profit Map by product, service & customer
  • Ad profit by channel + max CAC
  • Break-even ROAS for every channel
  • One-page report in plain English
  • Numbers Health Check in your first 2 weeks

Cash & Decisions

  • 12-week cash forecast, updated weekly
  • Weekly "Safe-To-Spend" number
  • Owner pay plan
  • Numbers run before every big decision
  • 60-minute CFO meeting every month

How it works

Your First 30 Days

Week 1
Kickoff. You meet your CFO. We connect to your store, payment, bank, and ad accounts.
Week 2
Numbers Health Check. We find what's wrong in your numbers, and list what to fix and who fixes it.
Week 3
Profit Map + Cash Forecast. You see what makes you money and what's safe to spend.
Week 4
First CFO Meeting. You leave with 3 clear decisions to make.

What This Is Not

Not a bookkeeperWe work with yours. If your books need cleanup, we tell you exactly what to fix.
Not a tax preparerWe work alongside your tax pro.
Not a $200K salaryCFO-level thinking for a monthly fee.

Zero risk

The 60-Day "Know Your Numbers" Guarantee

In your first 30 days you'll get your Profit Map, your 12-week cash forecast, and your first CFO meeting. If we don't deliver all three, you get a full refund, any time in your first 60 days. Simple.

Book My CFO Call →

See if you qualify. Takes 2 minutes.

FAQ

Frequently Asked Questions

How is this different from my bookkeeper or accountant?

Your bookkeeper records what already happened. Your accountant files taxes. Your CFO looks ahead. They tell you what's making money, what's safe to spend, and what to do next.

Who are the CFOs?

We have a network of 65+ fractional CFOs that we vet and train in-house on online business models like ecommerce, SaaS, coaching, agencies, and online services. You're matched with one who fits your business.

How often do we meet?

Once a month for 60 minutes. Between meetings, your CFO keeps working on your forecast and reports, and you can message them.

What if my books are a mess?

Your Numbers Health Check finds the problems in your first 2 weeks. We give you and your bookkeeper a clear fix list. If you don't have a bookkeeper, we'll point you to one.

How does the money-back guarantee work?

If you don't get your Profit Map, 12-week cash forecast, and first CFO meeting within 30 days, you get a full refund of your fees, any time in your first 60 days.

Do I have to switch software?

No. Your CFO works with the tools you already use.

Ready To Finally Know Your Numbers?

Stop guessing. Get a trained CFO who knows online business, for a fraction of a full-time hire, backed by a 60-day money-back guarantee.

Book My CFO Call →

See if you qualify. Takes 2 minutes.

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