Charlotte, North Carolina, has become a magnet for tech, innovation, and business growth. Companies like Red Ventures, AvidXchange, LendingTree, and Passport have emerged as key players, driving the city's economic development and pushing the boundaries of their respective industries.

Panther Tech

Charlotte, North Carolina, has witnessed an incredible surge in its tech, innovation, and business landscape, establishing itself as a prime destination for companies seeking growth and success. One of the standout success stories is Red Ventures, a marketing and technology firm that has experienced remarkable expansion. Founded in Charlotte in 2000, Red Ventures has evolved into a multi-billion-dollar company with a diversified portfolio spanning industries like healthcare, telecommunications, and home services. Its innovative approach to digital marketing and customer acquisition has propelled it to become one of the city’s largest employers, contributing significantly to Charlotte’s economic growth.


Another trailblazer in the Charlotte tech scene is AvidXchange, a fintech company that has revolutionized accounts payable automation. AvidXchange offers cloud-based software solutions that streamline and digitize the accounts payable process for businesses, providing greater efficiency and cost savings. The company’s commitment to innovation and its ability to address a critical pain point in the financial industry have led to its rapid ascent. As a result, AvidXchange has attracted substantial investments and achieved unicorn status, becoming one of Charlotte’s most prominent startup success stories.


Charlotte is also home to fast-growing companies that have made a significant impact in their respective industries. LendingTree, an online lending marketplace founded in 1996, has experienced considerable success by connecting borrowers with a network of lenders, facilitating access to loans and financial products. Its user-friendly platform and commitment to transparency have fueled its growth, earning it a place among the city’s notable companies. Additionally, Passport, a transportation software company, has gained traction by simplifying mobility operations for cities and businesses. Its innovative solutions, such as mobile payment systems for parking and public transportation, have propelled Passport’s rapid expansion and solidified its presence in the industry.


Charlotte’s startup ecosystem has also flourished, giving rise to several prominent unicorns. AvidXchange, with its transformative accounts payable automation solutions, has achieved unicorn status, demonstrating the city’s ability to foster disruptive startups. The presence of unicorn companies like AvidXchange and LendingTree, which have surpassed the $1 billion valuation mark, showcases the immense potential and opportunities available for entrepreneurs in Charlotte. With a thriving community of investors, incubators, and co-working spaces, the city continues to attract and support innovative startups, further fueling its reputation as a hotbed of entrepreneurial activity.


In summary, Charlotte, North Carolina, has become a magnet for tech, innovation, and business growth. Companies like Red Ventures, AvidXchange, LendingTree, and Passport have emerged as key players, driving the city’s economic development and pushing the boundaries of their respective industries. Charlotte’s startup ecosystem has also thrived, producing unicorn companies and providing a nurturing environment for entrepreneurs. With its dynamic and vibrant tech scene, the city is poised for continued expansion and exciting developments in the ever-evolving world of technology and business.


Charlotte Fractional CFOs

While we don’t have any fractional CFOs in Charlotte specifically, we do have several throughout the Southeast.  However, due to high demand, their availability will change constantly.  Never fear.  Our roster is currently expanding at a rate of 5-7 superstars per week.  The best thing to do is to contact us and explain your exact needs so we can research who we currently have available that will be the best fit.


Ready to Book a Call?

Ready to talk about how a Fractional CFO can help your business?  Click the button below and schedule a free strategy session.


Remote Fractional CFOs

With the rapid advancements in technology and the increasing popularity of remote work, operating as a Fractional CFO in a virtual capacity has become the norm. This virtual setup offers numerous benefits for both the Fractional CFO and their clients. One significant advantage is the ability for businesses to tap into top-tier talent from diverse geographical areas without being limited by physical proximity. Additionally, working virtually provides the Fractional CFO with greater flexibility in terms of their location and eliminates the need for extensive travel.


Furthermore, virtual work arrangements empower Fractional CFOs to effectively manage their time and workload. They can leverage digital communication tools and online project management platforms to collaborate seamlessly with client teams, conduct meetings, monitor progress, and deliver results remotely.


While many Fractional CFOs primarily operate virtually, some may offer in-person meetings and consultations depending on the specific needs and preferences of the client. This option can be particularly valuable for clients who prefer face-to-face interactions or require in-person collaboration for certain aspects of the engagement.


Ultimately, whether a Fractional CFO works in-person or virtually is determined by the unique circumstances, client preferences, and the nature of the project. However, the virtual work model has gained significant prominence and widespread adoption due to its convenience, efficiency, and ability to transcend geographical boundaries.


Industry Specific CFOs

What might make the most sense is to focus on choosing a fractional CFO based on their domain knowledge of your industry, rather than location.  Our current roster includes the ex-CFOs and ex-VPs of Marketing from Walt Disney, CISCO, Zipcar, Salesforce, Hootsuite, UberEATS, eHarmony, eBay, PayPal, Whole Foods, PepsiCo, NBC Universal, Hasbro, Edelman, Omnicom Group, and more…


Check out our example Fractional CFOs for B2B, SaaS and startups.  Whether you are D2C, B2B, B2C, B2B2C or whatever industry you are in, we’ve probably done it. 


What if you could hire someone who has already done exactly what you are trying to do? Hire the best.


Ready to Book a Call?

Ready to talk about how a Fractional CFO can help your business?  Click the button below and schedule a free strategy session.


Why Hire a Fractional CFO?

When considering the advantages of a fractional Chief Marketing Officer (CFO), the impact on business growth cannot be understated. Opting for a fractional Chief Marketing Officer (CFO), who is a true marketing leader (not a marketing manager), provides significant benefits for your organization. Here’s why hiring a fractional Chief Marketing Officer (CFO) can be a game-changer:

  1. Focus on Core Business: As a business owner, your attention is vital for driving success. By engaging a fractional Chief Marketing Officer (CFO), you can shift your focus to core operations while entrusting marketing strategies and leadership to an experienced professional.

  2. Comprehensive Marketing Strategy: Collaborating with a fractional Chief Marketing Officer (CFO) empowers you to develop a well-crafted marketing strategy aligned with your business objectives. Their expertise ensures an actionable plan that covers all vital aspects of marketing, from digital marketing to content marketing and paid advertising.

  3. Efficient Resource Management: For small businesses, managing a dedicated marketing team can be challenging. With fractional Chief Marketing Officer (CFO) services, you can optimize resource allocation and enjoy the expertise of a fractional Chief Marketing Officer (CFO) without the need for a full-time executive, effectively managing your marketing department.

  4. Industry Expertise and Outside Perspective: Fractional Chief Marketing Officers (CFOs) bring valuable industry expertise and fresh perspectives to your organization. Their deep understanding of market trends and connections with specialists can uncover untapped opportunities, enabling business growth.

  5. Enhanced Hiring Practices: Fractional Chief Marketing Officers (CFOs) contribute to recruiting top marketing talent, providing guidance on job descriptions, interview processes, and talent retention strategies. Their experience ensures you attract and retain skilled professionals to strengthen your marketing team.


Fractional CFO Services: What Do You Need?

Understanding the range of services a fractional CFO offers is essential for selecting the right fit for your organization. Whether you require strategic planning, marketing leadership, or assistance with specific marketing campaigns, fractional CFOs provide tailored solutions. Consider the following services when evaluating the need for a fractional CFO:

  • Marketing Strategy Development: A fractional CFO crafts a comprehensive marketing strategy aligned with your business objectives, covering key areas such as brand strategy, content marketing, and digital marketing.

  • Leadership and Training: Fractional CFOs offer valuable leadership and training, guiding your marketing team to execute effective marketing initiatives and optimize the sales conversion time (sales cycle).

  • Marketing Automation and Technology: Fractional CFOs assess your automation needs and provide guidance on implementing the right marketing automation tools and technologies to streamline operations.

  • Brand Management and Communication: Fractional CFOs play a pivotal role in shaping your brand strategy, ensuring consistent messaging and effective communication with your target audience.

  • Customer Acquisition: A fractional CFO assists in optimizing customer acquisition channels, analyzing metrics such as the Sean Ellis score, customer lifetime value (CLV), customer acquisition cost (CAC), and return on ad spend (ROAS). They track 30-day marketing qualified leads (MQL) and 30-day sales qualified leads (SQL) to measure the effectiveness of your acquisition efforts.

For a more detailed article on Fractional CFO services, see our article titled “Fractional CFO Services.”


Customer Acquisition: Auditing and Optimization

Successful marketing efforts require a leader that understands how to drive revenue growth. Auditing customer acquisition channels is a crucial step in optimizing your marketing initiatives and driving growth. Follow these steps to conduct a comprehensive customer acquisition audit:

  1. Reevaluate your Buyer Personas (ICP). Cast a wide net then niche down. Use qualitative and quantitative data to drive your decisions.

  2. Audit Your Acquisition Channels: Identify and evaluate all customer acquisition channels employed, including paid advertising, social media, content marketing, email marketing, SEO, and affiliate marketing.

  3. Establish Clear Objectives and KPIs: Define specific objectives and key performance indicators (KPIs) for each acquisition channel based on your business goals.

  4. Create Build Measure Learn Loops. Fire bullet. Listen for ping. Fire bullet. Listen for ping. Fire bullet. Hear PING. Pull out the cannon.

  5. Automate and Monitor Data: Collect accurate data for each channel, analyzing metrics such as conversion rates, cost per acquisition (CAC), customer lifetime value (CLV), and return on ad spend (ROAS).

  6. Systemize and Automate. To streamline and optimize your marketing strategies, a fractional CFO can help systemize and automate key processes, ensuring efficiency and scalability for long-term growth.


What Does a Fractional CFO Cost?

What does a fractional CFO cost? Most Fractional CFOs are hired on a project basis with a flat rate for a Scope of Work that outlines a specific set of deliverables. However, they are also sometimes hired on an hourly, daily, or project basis to take on marketing initiatives that would otherwise be difficult to manage without a dedicated marketing executive. In such cases, we’ve been seeing rates fall between $150 – $300 /hr. True, it’s a big range, so how do you know what you should pay? The cost of hiring a fractional CFO can vary depending on the experience of the CFO, the fractional CFO job description, the Scope of Work, and the length of the engagement.


For a more detailed article on fractional CFO rates see our article “What is a Good Fractional CFO Hourly Rate” or see our Pricing Page.




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