Thriving Innovation
Frisco, Texas has firmly established itself as a hotspot for exploding tech, innovation, and business, propelling the city onto the global stage. With a vibrant ecosystem that fosters entrepreneurship and technological advancement, Frisco has become home to several notable companies that have achieved remarkable success. One shining example is Gearbox Software, a renowned video game developer responsible for critically acclaimed franchises like Borderlands. The company’s innovative approach to storytelling and immersive gameplay experiences has garnered a massive following, putting Frisco on the map as a major player in the gaming industry.
In addition to Gearbox Software, Frisco is also proud to host the headquarters of Dr Pepper Snapple Group, a leading beverage company that has achieved tremendous growth and prominence. With beloved brands like Dr Pepper, Snapple, and 7UP under its umbrella, the company has become a household name across the United States. Its presence in Frisco not only brings economic benefits but also showcases the city’s ability to attract and nurture industry giants.
Frisco’s tech and business landscape is further enriched by the rapid growth of emerging companies. T-Mobile, a major telecommunications player, has expanded its operations in Frisco, leveraging the city’s supportive environment to fuel its growth. The company’s commitment to innovation and providing cutting-edge mobile services has contributed to its success, and Frisco serves as a strategic location for its continued expansion.
Another fast-growing company making waves in Frisco is Inspire Brands, the parent company of beloved fast-food chains like Arby’s and Sonic. Inspire Brands’ commitment to delivering exceptional customer experiences and driving innovation in the fast-food industry has resonated with consumers nationwide. The company’s presence in Frisco not only adds to the city’s growing reputation as a business hub but also showcases its ability to attract and nurture diverse industries.
Frisco’s exploding tech, innovation, and business environment can be attributed to its commitment to fostering entrepreneurship, providing a supportive ecosystem, and attracting industry leaders. With notable companies like Gearbox Software and Dr Pepper Snapple Group, as well as fast-growing enterprises like T-Mobile and Inspire Brands, Frisco has become a go-to destination for those seeking entrepreneurial opportunities and technological advancements. As the city continues to evolve, it remains at the forefront of cutting-edge developments, propelling its status as a thriving center of innovation and business.
Frisco Fractional CFOs
While we don’t have any fractional CFOs in Frisco specifically, we do have several in Texas. However, due to high demand, their availability will change constantly. Never fear. Our roster is currently expanding at a rate of 5-7 superstars per week. The best thing to do is to contact us and explain your exact needs so we can research who we currently have available that will be the best fit.
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Ready to talk about how a Fractional CFO can help your business? Click the button below and schedule a free strategy session.
Remote Fractional CFOs
With advancements in technology and the increasing popularity of remote work, it has become common for Fractional CFOs to operate in a virtual capacity.
Working virtually provides several advantages for both the Fractional CFO and the client. It enables businesses to access world class talent from different geographical areas without being constrained by physical proximity. It allows the Fractional CFO for greater flexibility in terms of location and eliminates the need for extensive travel.
Moreover, virtual work arrangements allow Fractional CFOs to efficiently manage their time and workload. By leveraging digital communication tools and online project management platforms, they can collaborate effectively with client teams, conduct meetings, track progress, and deliver results remotely.
Some Fractional CFOs offer in-person meetings and consultations if the client’s needs and preferences align with that approach. This can be particularly beneficial for clients who prefer face-to-face interactions or have specific requirements that warrant in-person collaboration.
Ultimately, whether a Fractional CFO works in-person or virtually depends on the specific circumstances, client preferences, and the nature of the engagement. The virtual work model, though, has gained prominence and is widely embraced due to its convenience, efficiency, and ability to transcend geographical boundaries.
Industry Specific CFOs
What might make the most sense is to focus on choosing a fractional CFO based on their domain knowledge of your industry, rather than location. Our current roster includes the ex-CFOs and ex-VPs of Marketing from Walt Disney, CISCO, Zipcar, Salesforce, Hootsuite, UberEATS, eHarmony, eBay, PayPal, Whole Foods, PepsiCo, NBC Universal, Hasbro, Edelman, Omnicom Group, and more…
Check out our example Fractional CFOs for B2B, SaaS and startups. Whether you are D2C, B2B, B2C, B2B2C or whatever industry you are in, we’ve probably done it.
What if you could hire someone who has already done exactly what you are trying to do? Hire the best.
Ready to Book a Call?
Ready to talk about how a Fractional CFO can help your business? Click the button below and schedule a free strategy session.
Why Engage a Fractional CFO?
When it comes to reaping the benefits of a fractional Chief Marketing Officer (CFO), the impact on business growth should not be underestimated. Choosing a fractional CFO who possesses true marketing leadership skills, as opposed to a mere marketing manager, can bring significant advantages to your organization. Here’s why enlisting the services of a fractional Chief Marketing Officer (CFO) can revolutionize your business:
- Focus on Core Business: As a business owner, your attention is crucial for driving success. By engaging a fractional Chief Marketing Officer (CFO), you can shift your focus to core operations while entrusting marketing strategies and leadership to a seasoned professional.
- Comprehensive Marketing Strategy: Collaborating with a fractional Chief Marketing Officer (CFO) empowers you to develop a well-crafted marketing strategy that aligns with your business objectives. Their expertise ensures an actionable plan that encompasses all crucial aspects of marketing, including digital marketing, content marketing, and paid advertising.
- Efficient Resource Management: Managing a dedicated marketing team can be challenging for small businesses. With fractional Chief Marketing Officer (CFO) services, you can optimize resource allocation and leverage the expertise of a fractional CFO without the need for a full-time executive, effectively managing your marketing department.
- Industry Expertise and Fresh Perspective: Fractional Chief Marketing Officers (CFOs) bring valuable industry expertise and a fresh perspective to your organization. Their deep understanding of market trends and connections with specialists can uncover untapped opportunities, enabling business growth.
- Enhanced Hiring Practices: Fractional Chief Marketing Officers (CFOs) contribute to recruiting top marketing talent by providing guidance on job descriptions, interview processes, and talent retention strategies. Their experience ensures you attract and retain skilled professionals to strengthen your marketing team.
Fractional CFO Services: Tailored Solutions for Your Needs
Understanding the range of services a fractional CFO offers is essential for selecting the right fit for your organization. Whether you require strategic planning, marketing leadership, or assistance with specific marketing campaigns, fractional CFOs provide customized solutions. Consider the following services when evaluating the need for a fractional CFO:
- Marketing Strategy Development: A fractional CFO crafts a comprehensive marketing strategy aligned with your business objectives, covering key areas such as brand strategy, content marketing, and digital marketing.
- Leadership and Training: Fractional CFOs offer valuable leadership and training, guiding your marketing team to execute effective marketing initiatives and optimize the sales conversion time (sales cycle).
- Marketing Automation and Technology: Fractional CFOs assess your automation needs and provide guidance on implementing the right marketing automation tools and technologies to streamline operations.
- Brand Management and Communication: Fractional CFOs play a pivotal role in shaping your brand strategy, ensuring consistent messaging and effective communication with your target audience.
- Customer Acquisition Optimization: A fractional CFO assists in optimizing customer acquisition channels, analyzing metrics such as the Sean Ellis score, customer lifetime value (CLV), customer acquisition cost (CAC), and return on ad spend (ROAS). They track 30-day marketing qualified leads (MQL) and 30-day sales qualified leads (SQL) to measure the effectiveness of your acquisition efforts.
For a more detailed article on Fractional CFO services, see our article titled “Fractional CFO Services.”
Conducting a Comprehensive Customer Acquisition Audit
Successful marketing efforts require a leader who understands how to drive revenue growth. Auditing customer acquisition channels is a crucial step in optimizing your marketing initiatives and driving growth. Follow these steps to conduct a comprehensive customer acquisition audit:
- Refine Your Buyer Personas: Begin by reevaluating your Buyer Personas (ICP). Start with a broad understanding and then narrow down your target audience. Utilize qualitative and quantitative data to inform your decision-making process.
- Conduct an Acquisition Channel Audit: Identify and assess all customer acquisition channels in use, including paid advertising, social media, content marketing, email marketing, SEO, and affiliate marketing.
- Establish Clear Objectives and KPIs: Set specific objectives and key performance indicators (KPIs) for each acquisition channel based on your business goals. This will provide a clear direction and measurable targets.
- Implement “Create, Build, Measure, Learn” Loops: Adopt an iterative approach by creating strategies, executing them, measuring results, and learning from the outcomes. Iterate this process to optimize your marketing initiatives.
- Automate and Monitor Data: Gather accurate data for each channel and analyze essential metrics such as conversion rates, cost per acquisition (CAC), customer lifetime value (CLV), and return on ad spend (ROAS). Automation can streamline data collection and monitoring processes.
- Systemize and Automate Processes: Leverage the expertise of a fractional CFO to systemize and automate key marketing processes, enhancing efficiency and scalability for long-term growth.
What Does a Fractional CFO Cost?
What does a fractional CFO cost? Most Fractional CFOs are hired on a project basis with a flat rate for a Scope of Work that outlines a specific set of deliverables. However, they are also sometimes hired on an hourly, daily, or project basis to take on marketing initiatives that would otherwise be difficult to manage without a dedicated marketing executive. In such cases, we’ve been seeing rates fall between $150 – $300 /hr. True, it’s a big range, so how do you know what you should pay? The cost of hiring a fractional CFO can vary depending on the experience of the CFO, the fractional CFO job description, the Scope of Work, and the length of the engagement.
For a more detailed article on fractional CFO rates see our article “What is a Good Fractional CFO Hourly Rate” or see our Pricing Page.
